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Catalogue Project

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A few years ago I decided to make use of the heavy volume of consumer catalogues that were arriving in my mailbox and those of my neighbors. In a few months I collected over six hundred catalogues, which I then had industrially shredded. Since then I have been making collages on canvas and sculptural trees from the shredded paper. The titles of the works are taken from scraps of text found in each collage and often reflect promotion of a particular life-style or marketing device.

My intention is for the work to be visually seductive but at the same time to raise issues about the illusion of choice, the hypnotic effect of consumerism, the overproduction of unnecessary goods and the environmental destruction created by the endless cycle of production and consumption. The grove of trees is a metaphor for the return of man made materials to their original, organic form.

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